The Advanced Complete Program of Marketing, Communications & Media Planning

Course CodeSM00031

Available Dates & Locations

This course is available in multiple locations and online. Choose the most suitable date and delivery method.

Casablanca

Dates

Casablanca

Venue / Hotel

-

Duration
1 Week
Price
€4,725
Barcelona

Dates

Barcelona

Venue / Hotel

La Rambla, 128, 08002 Barcelona, Spain

Duration
1 Week
Price
€5,775
Rome

Dates

Rome

Venue / Hotel

Piazza Sallustio, 18, 00187 Roma RM, Italy

Duration
1 Week
Price
€6,050
Manama

Dates

Manama

Venue / Hotel

Diplomatic Area 317, Manama | | Bahrain

Duration
1 Week
Price
€4,725
Doha

Dates

Doha

Venue / Hotel

-

Duration
1 Week
Price
€4,725
Singapore

Dates

Singapore

Venue / Hotel

-

Duration
1 Week
Price
€6,250
Milan

Dates

Milan

Venue / Hotel

-

Duration
1 Week
Price
€5,775
Baku

Dates

Baku

Venue / Hotel

-

Duration
1 Week
Price
€5,775
Venice

Dates

Venice

Venue / Hotel

-

Duration
1 Week
Price
€6,050
London

Dates

London

Venue / Hotel

82 - 83 Eccleston Square, Pimlico, London SW1V 1PS, UK

Duration
1 Week
Price
€5,775
Trabzon

Dates

Trabzon

Venue / Hotel

-

Duration
1 Week
Price
€5,775
Sharm El-Sheikh

Dates

Sharm El-Sheikh

Venue / Hotel

Sheraton Sharm Hotel

El-Salam, Qesm Sharm Ash Sheikh, South Sinai Governorate, Egypt

Hotel Website
Duration
1 Week
Price
€4,350

Course Overview

In today’s competitive and digital-driven environment, organizations must integrate marketing, communications, and media planning to deliver impactful campaigns and maximize return on investment. Professionals are expected to combine strategic thinking, creative execution, and data-driven decision-making to reach the right audience through the right channels.

This intensive 5-day program, designed by Global Horizon Training Center, provides a practical and strategic framework to develop, execute, and optimize integrated marketing and media campaigns effectively.

Course Objectives

By the end of this program, participants will be able to:

  • Develop integrated marketing and communication strategies
  • Analyze audiences and market dynamics
  • Build strong brand positioning and messaging
  • Plan and optimize media campaigns
  • Allocate budgets effectively and maximize ROI
  • Use digital marketing tools and platforms
  • Measure performance using data and analytics
  • Enhance engagement and campaign effectiveness

Who Should Attend

This program is designed for:

  • Marketing and Communication Professionals
  • Media Planners and Buyers
  • Brand and Product Managers
  • Digital Marketing Specialists
  • PR and Advertising Professionals
  • Entrepreneurs and Business Owners

Course Outline

  • Marketing fundamentals and IMC framework
  • Customer journey and touchpoints
  • Market segmentation, targeting, positioning (STP)
  • Consumer behavior and insights
  • Competitor analysis and market positioning