Social Media and Digital Currency Outreach

This training program is designed to provide participants with a comprehensive understanding of how to leverage social media and other digital channels for outreach and engagement around CBDCs. The program aims to equip participants with the skills and knowledge needed to develop and execute effective digital currency outreach strategies.

The program aims to achieve the following objectives:

• Understand the role of social media and other digital channels in digital currency outreach.
• Develop effective digital currency outreach strategies that leverage social media and other digital channels.
• Identify key stakeholders and target audiences and develop communication plans and strategies tailored to their needs.
• Develop a strong brand identity and messaging for a CBDC project.
• Evaluate the effectiveness of digital currency outreach strategies and adjust plans as needed.

The program is intended for:

• Financial and Technology Sector Professionals: Individuals working across banking, fintech, and digital innovation sectors involved in financial systems and emerging technologies.
• Government Officials & Policymakers: Decision-makers responsible for developing regulations, frameworks, and national strategies related to digital currencies and CBDCs.
• Central Bank Staff: Professionals involved in monetary policy, digital currency development, and central bank digital currency (CBDC) initiatives.
• Industry Leaders: Senior executives driving innovation and strategic direction within financial services and technology organizations.
• Communication Professionals: Specialists responsible for public awareness, stakeholder engagement, and messaging around digital currency initiatives.
• Marketing & Advertising Experts: Professionals developing outreach strategies and campaigns to support adoption and understanding of CBDCs.
• Social Media Managers: Individuals managing digital communication channels to promote awareness and education about digital currencies and CBDC initiatives.