Public Relations Strategies and Media Relations

Course CodeMA00105

Available Dates & Locations

This course is available in multiple locations and online. Choose the most suitable date and delivery method.

Barcelona

Dates

Barcelona

Venue / Hotel

La Rambla, 128, 08002 Barcelona, Spain

Duration
1 Week
Price
€5,775
Casablanca

Dates

Casablanca

Venue / Hotel

-

Duration
1 Week
Price
€4,725
London

Dates

London

Venue / Hotel

82 - 83 Eccleston Square, Pimlico, London SW1V 1PS, UK

Duration
1 Week
Price
€5,775
Singapore

Dates

Singapore

Venue / Hotel

-

Duration
1 Week
Price
€6,250
London

Dates

London

Venue / Hotel

82 - 83 Eccleston Square, Pimlico, London SW1V 1PS, UK

Duration
1 Week
Price
€5,775
Milan

Dates

Milan

Venue / Hotel

-

Duration
1 Week
Price
€5,775
Paris

Dates

Paris

Venue / Hotel

3 Rue Taylor, 75481 Paris, France

Duration
1 Week
Price
€5,775
Amman

Dates

Amman

Venue / Hotel

-

Duration
1 Week
Price
€4,200
Rome

Dates

Rome

Venue / Hotel

Piazza Sallustio, 18, 00187 Roma RM, Italy

Duration
1 Week
Price
€6,050
Vienna

Dates

Vienna

Venue / Hotel

-

Duration
1 Week
Price
€6,050
Doha

Dates

Doha

Venue / Hotel

-

Duration
1 Week
Price
€4,725
Amman

Dates

Amman

Venue / Hotel

-

Duration
1 Week
Price
€4,200
Bangkok

Dates

Bangkok

Venue / Hotel

-

Duration
1 Week
Price
€6,350
Lisbon

Dates

Lisbon

Venue / Hotel

-

Duration
1 Week
Price
€6,050
Madrid

Dates

Madrid

Venue / Hotel

-

Duration
1 Week
Price
€5,775
Baku

Dates

Baku

Venue / Hotel

-

Duration
1 Week
Price
€5,775
Barcelona

Dates

Barcelona

Venue / Hotel

La Rambla, 128, 08002 Barcelona, Spain

Duration
1 Week
Price
€5,775
Manama

Dates

Manama

Venue / Hotel

Diplomatic Area 317, Manama | | Bahrain

Duration
1 Week
Price
€4,725
Manama

Dates

Manama

Venue / Hotel

Diplomatic Area 317, Manama | | Bahrain

Duration
1 Week
Price
€4,725
Madrid

Dates

Madrid

Venue / Hotel

-

Duration
1 Week
Price
€5,775

Course Overview

The Public Relations Strategies and Media Relations training program is designed to provide professionals with the knowledge and skills needed to develop and execute effective media relations strategies.

The training program will cover the essential principles and practices of media relations, including message development, media targeting, and crisis communications.

Course Objectives

  • To understand the role and importance of media relations in PR strategy.
  • To learn the key principles of effective message development for media relations.
  • To develop skills in identifying and targeting relevant media outlets for PR campaigns.
  • To learn how to effectively manage crisis communications through the media.

Who Should Attend

The PR Strategy Program focused on Media Relations is designed for

  • PR professionals
  • Communication specialists
  • Marketing managers who are responsible for developing and executing media relations strategies.

Course Outline

  • Definition and role of media relations in PR strategy
  • Importance of media relations for organizations
  • Types of media outlets and their influence on public perception
  • Building reputation, credibility, and organizational visibility
  • Ethics and standards in media relations
  • Best practices for engaging with the media, including handling unethical or hostile coverage