Public Relations & Communications

PR and Communications are at the heart of the business performance. Modern methods, tools, and channels have greatly increased the speed in which communications can be experienced, from local to global. In this conference you will learn:

• The tools and techniques required to manage reputation in a complex media environment
• How to manage knowledge within the business for effective media management
• How to shape external perceptions of your organization by first-class corporate internal communications
• How to develop a strategic approach and a clear plan of action

• To set Corporate Affairs in strategic anticipatory and effective context
• To develop an understanding of stakeholder programs for regular, focused communication
• Examine the development of Corporate Affairs tools
• Understanding the development of strategy/plans/tactics and coordinating these
• Evaluation and the use of research

• Corporate Affairs Managers and Officers
• Public Relations and Corporate Communications Professionals
• Public Affairs and Government Relations Specialists
• Corporate Reputation and Brand Management Professionals
• Stakeholder Engagement and Community Relations Managers
• Marketing and Communications Managers
• Media Relations Specialists
• Corporate Strategy and Business Development Managers
• Customer Relations and Experience Leaders
• Senior Executives and Department Heads responsible for corporate communications
• Professionals involved in reputation management, stakeholder communications, and organizational engagement
• Individuals seeking to enhance their strategic communication and corporate affairs capabilities