Protocol & Event Management (Certified Event Specialist)

This seminar equips businesses to leverage events as powerful tools for PR and marketing. It provides a comprehensive grounding in event management, enabling attendees to plan and execute events or oversee contractors effectively. Key topics include event scheduling, venue selection, stage management, and VIP protocol. Participants will learn to manage media to amplify outcomes and enhance their brand reputation. The seminar emphasizes practical strategies to ensure smooth, impactful events.

• Delegates will be able to schedule and plan an event
• Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
• Delegates will be able to identify the most appropriate venues and activities for their events
• Delegates will be able to manage the media at their events with confidence
• Delegates will be able to troubleshoot event plans to identify potential problem areas before they emerge

• Public Relations professionals
• Marketing managers and executives
• Event planners and coordinators
• Corporate communication teams
• Brand managers and marketing strategists
• Senior executives and decision-makers in charge of organizing corporate events
• Media relations specialists
• Hospitality professionals