Marketing Hands-on Masterclass

This training program is designed by Global Horizon Training Center to equip professionals with the practical skills and structured methodologies required to develop, implement, and evaluate effective marketing plans.

A well-developed marketing plan serves as a strategic roadmap that defines business direction, objectives, and execution priorities. This program covers the full spectrum of marketing planning—from market analysis and opportunity identification to strategy development, execution, and performance measurement.

Through a hands-on, application-driven approach, participants will gain the ability to translate marketing insights into actionable strategies that deliver measurable business results.

By the end of this program, participants will be able to:

• Apply a structured, step-by-step approach to developing marketing plans
• Conduct marketing audits and translate findings into strategies
• Identify target markets and define competitive positioning
• Develop comprehensive marketing mix strategies (4Ps)
• Design and implement offensive, defensive, and flanking strategies
• Build and execute integrated marketing plans
• Measure and evaluate marketing performance and ROI

• General Managers
• Marketing Managers
• Product Managers
• Sales Managers
• Market Researchers
• Planning and Strategy Professionals