Marketing Communications and Media Planning Workshop

This training program is designed by Global Horizon Training Center to equip professionals with the strategic and practical expertise required to plan, execute, and evaluate integrated marketing communication campaigns.

Advertising and marketing communications represent both an art and a discipline—combining creativity with structured planning to deliver impactful messages across multiple channels. In today’s dynamic environment, organizations must leverage both traditional and digital media to reach target audiences effectively and maximize return on investment.

This program provides a comprehensive understanding of the marketing communications function, enabling participants to design cohesive campaigns, manage media planning, and ensure consistent brand messaging across all platforms.

By the end of this program, participants will be able to:

• Understand the field of marketing communications and campaign dynamics
• Identify key characteristics of successful offline and online campaigns
• Apply Integrated Marketing Communication (IMC) principles
• Design and manage effective marketing communication strategies
• Utilize event management as a communication and branding tool
• Select and implement appropriate media channels and tools
• Leverage social media platforms to enhance campaign performance
• Measure and optimize marketing communication effectiveness

• Marketing and Communications Professionals
• Advertising and Media Planning Specialists
• Public Relations Professionals
• Sales and Business Development Staff
• HR and Corporate Communication Teams
• Professionals from government, private, and non-profit sectors