Effective Healthcare Communication, Public Relations & Engagement

Good communication, public relations, and engagement are vital to all organizational teams/departments across the life sciences industry. Separating the signal from the noise, however, isn’t as straightforward as it seems. This comprehensive course provides life science professionals with a deeper exploration of the principles of communications/engagement/public relations, as well as examples from the more creative industries to broaden one’s knowledge.

This immersive experience will equip delegates with a range of ‘take-home’ skills to apply within their workplace/hospital/organization.

• Stakeholder mapping & segmentation
• Branding & positioning
• Patient or Person: beliefs, behaviors, and actions
• The tools and techniques required to manage reputation in a complex media environment
• How to manage knowledge within the business for media effectiveness
• How to shape external perceptions of your organization by first-class corporate internal communications
• How to develop a strategic approach and a clear plan of action

• Hospital Directors and Healthcare Administrators
• Public Relations and Corporate Communications Managers
• Healthcare Marketing and Branding Professionals
• Patient Engagement and Patient Experience Managers
• Corporate Affairs and External Relations Officers
• Government Affairs and Stakeholder Relations Professionals
• Healthcare Strategy and Business Development Managers
• Medical Affairs and Healthcare Communication Specialists
• NGO and Healthcare Program Managers
• Department Heads and Senior Healthcare Leaders
• Professionals responsible for reputation management, communications, and stakeholder engagement within healthcare organizations