Digital Strategies for Business

Business is being disrupted by the advent of digital. Companies are racing to transform into digital businesses. Digital transformation requires leaders who think digital. The course teaches frameworks you can use to transform your company’s business model.

Digital transformation drives change in three areas: customer experience, operational processes, and business models. A Digital strategy is most relevant to changes in the business model and uses technology to create the capabilities a company needs to become a digital business.

• Frameworks to invent/reinvent business models for a digital world
• Digital Customer Behaviors
• Platform Business Models
• Big Data and How to Build Data as a Strategic Asset
• Innovation through Experimentation
• Translating the Lean Start-up to Enterprise Scale Innovation
• Mastering Disruptive Business Models

• Business Leaders and Executives: CEOs, CTOs, CIOs, and other senior executives responsible for driving digital transformation within their organizations.
• Managers and Department Heads: Managers from various functional areas (marketing, operations, IT, etc.) seeking to understand and implement digital strategies to enhance their department's performance.
• Entrepreneurs and Start-up Founders: Individuals looking to establish or scale their digital businesses and gain insights into effective digital strategies.
• Business Consultants and Analysts: Professionals advising organizations on digital transformation initiatives and seeking to expand their knowledge of digital strategies.
• Innovation Managers: Individuals responsible for fostering innovation and driving digital initiatives within their organizations.