Digital Marketing

Course CodeSM00018

Available Dates & Locations

This course is available in multiple locations and online. Choose the most suitable date and delivery method.

Amsterdam

Dates

Amsterdam

Venue / Hotel

Vijzelstraat 68, 1017 HL Amsterdam, Netherlands

Duration
1 Week
Price
€5,775
Venice

Dates

Venice

Venue / Hotel

-

Duration
1 Week
Price
€6,050
Paris

Dates

Paris

Venue / Hotel

3 Rue Taylor, 75481 Paris, France

Duration
1 Week
Price
€5,775
Rome

Dates

Rome

Venue / Hotel

Piazza Sallustio, 18, 00187 Roma RM, Italy

Duration
1 Week
Price
€6,050
Kigali

Dates

Kigali

Venue / Hotel

-

Duration
1 Week
Price
€6,350
London

Dates

London

Venue / Hotel

82 - 83 Eccleston Square, Pimlico, London SW1V 1PS, UK

Duration
1 Week
Price
€5,775
Geneva

Dates

Geneva

Venue / Hotel

-

Duration
1 Week
Price
€6,050
Casablanca

Dates

Casablanca

Venue / Hotel

-

Duration
1 Week
Price
€4,725

Course Overview

This training program is designed by Global Horizon Training Center to provide participants with a comprehensive, hands-on approach to mastering digital marketing across all major channels.

The course is highly interactive and practical, incorporating real-world projects, actionable frameworks, checklists, and step-by-step guidance. Participants will learn how to build and execute a complete digital marketing strategy from scratch—whether for their organization, personal business, or clients.

The program focuses on enabling professionals to design, implement, and optimize marketing campaigns using modern tools and platforms, ensuring measurable results and strong return on investment.

Course Objectives

By the end of this program, participants will be able to:

  • Develop a comprehensive digital marketing and social media strategy
  • Design professional digital marketing plans (monthly, quarterly, yearly)
  • Build and manage content calendars effectively
  • Apply content marketing strategies and differentiate them from traditional marketing
  • Utilize SEO concepts to enhance content visibility
  • Create engaging content using modern tools without advanced design skills
  • Plan and execute posting strategies across platforms
  • Manage online communities and digital communication professionally
  • Use templates and tools to prepare marketing proposals and plans
  • Analyze performance and optimize campaigns based on data

Who Should Attend

  • Digital Marketing Professionals
  • Social Media Specialists
  • Marketing Executives and Managers
  • Business Owners and Entrepreneurs
  • Content Creators
  • Individuals seeking practical, hands-on digital marketing skills

Course Outline

  • Facebook Pages essentials and page optimization
  • Page moderation and engagement management
  • Hashtag best practices
  • Creator Studio and latest updates
  • Setting up Facebook Business Manager
  • Creating ad accounts and managing assets
  • Facebook Pixel integration with websites
  • Creating catalogs and Facebook shops
  • Understanding ad objectives and campaign structure
  • Performance metrics and analytics fundamentals
  • Audience targeting and retargeting strategies
  • Website traffic tracking and analytics dashboard
  • Understanding metrics such as bounce rate and acquisition channels
  • ROI calculation and reporting for decision-making