Corporate Story Telling

Storytelling techniques such as character and plotting only work when they are situated within a powerful story world. The world of your story is more than the sum of its parts – it’s the meta-narrative device that drives every aspect of your business/ Corporate, shaping and holding together your characters (or colleagues), your stories (or messages), and your themes (or brand). The world you create also determines your corporate story's feel, tone, and voice – the colors, atmospheres, and emotional experiences.

During this training course, you’ll examine and apply theories of story world-building from screenwriting, to the world of business. This will help you understand how others see and experience your organization, and how you can leverage this crucial aspect for a brighter business future. You will also learn how creative non-fiction techniques can help you work with your teams to inspire more creative and collegial practices, ensuring that everyone is living in the same world and contributing to the same journey.

You will also bring to the story table your own issues and challenges, working with other business leaders in a creative and collaborative setting to problem solve.

Upon successful completion of this course, you should be able to:

• Understand how story worlds are created in fiction and can be enhanced by creative non-fiction
• Understand your business as a world that has both internal and external stories to tell and sell
• Use storytelling skills to understand problems and deliver change
• Use story analysis skills, being able to identify and apply theory in practice
• Map, plan, and apply the concept of a story world to your own business or organization.

The Corporate Story Telling Training course is Suitable for:

• team leaders
• managers and senior managers
• People who are looking to develop their corporate storytelling techniques
• employees within all sectors including not-for-profits, charities and community groups.