Certified Public Relations Officer

PR and Communications are at the heart of the business performance. Modern methods, tools, and channels have greatly increased the speed at which communications can be experienced, from local to global. In this program you will learn:

• The tools and techniques required to manage reputation in a complex media environment
• How to manage knowledge within the business for effective media management
• How to shape external perceptions of your organization by first-class corporate internal communications
• How to develop a strategic approach and a clear plan of action

• To set Corporate Affairs in strategic anticipatory and effective context
• To develop an understanding of stakeholder programs for regular, focused communication
• Examine the development of Corporate Affairs tools
• Understanding the development of strategy/plans/tactics and coordinating these
• Evaluation and the use of research

• PR and communications managers
• Corporate affairs and communications executives
• Marketing and branding professionals
• Senior leadership and managers looking to improve corporate communications
• Internal communications specialists
• Public relations consultants
• Crisis management teams and stakeholders
• Anyone responsible for managing the reputation and public image of an organization