Certified Marketing Professional

Course CodeSM00006

Available Dates & Locations

This course is available in multiple locations and online. Choose the most suitable date and delivery method.

Manama

Dates

Manama

Venue / Hotel

Diplomatic Area 317, Manama | | Bahrain

Duration
1 Week
Price
€4,725
Paris

Dates

Paris

Venue / Hotel

3 Rue Taylor, 75481 Paris, France

Duration
1 Week
Price
€5,775
London

Dates

London

Venue / Hotel

82 - 83 Eccleston Square, Pimlico, London SW1V 1PS, UK

Duration
1 Week
Price
€5,775
Madrid

Dates

Madrid

Venue / Hotel

-

Duration
1 Week
Price
€5,775
Milan

Dates

Milan

Venue / Hotel

-

Duration
1 Week
Price
€5,775

Course Overview

This training program is designed by Global Horizon Training Center to equip professionals with a solid and practical foundation in modern marketing management and strategy.

In today’s highly competitive and economically challenging environment, organizations must rely on structured, data-driven marketing approaches to generate demand, strengthen positioning, and achieve sustainable growth. The Certified Marketing Professional (CMP) program provides participants with comprehensive knowledge of core marketing disciplines, including planning, auditing, communications, and research.

This program is ideal for professionals entering the marketing field as well as those seeking to refresh and enhance their expertise with the latest tools, models, and best practices.

Course Objectives

By the end of this program, participants will be able to:

  • Define and understand the marketing framework within organizations
  • Conduct marketing audits and analyze micro and macro environments
  • Apply key tools and models in marketing and sales management
  • Develop strategies to build and sustain competitive advantage
  • Design and execute effective marketing plans and initiatives
  • Evaluate marketing performance and improve organizational results

Who Should Attend

  • Marketing and Brand Managers
  • PR and Communications Professionals
  • Sales and Business Development Professionals
  • Operations Managers involved in marketing functions
  • Professionals entering or transitioning into marketing roles

Course Outline

  • Definition and scope of marketing management
  • Evolution of marketing concepts
  • Differences between marketing and selling
  • Overview of the marketing mix (4Ps)
  • Applying marketing concepts in business environments