Advanced Strategic Communications and Public Relations

This two-week course is designed by Global Horizon Training Center for small groups of Public Relations Staff at a leadership level to develop leadership and exchange of experiences on the state of the art External Communications. This course will be a high-level speaker training for discussion on Advanced Strategy, Media Participation, Crisis Response, and Public Relations through social media.

Strategic Communication is a comprehensive concept that includes many aspects such as Organizational Communication, and Awareness Campaigns. Strategic Communication will guide the organization in the best methods of PR Strategic practices. Therefore, the emergence of a Strategic Communication Framework inside the establishment would set out the proper parameters of relationships with Internal and External Stakeholders

After completing the Strategic Communications and Public Relations program, participants will be able to:

• Developing complex and sophisticated communications strategies.
• Determining how and when to engage in politics and the legislative process.
• Analyzing the roles and functions of the ideal communications department.
• Developing policies, procedures, materials, and resources to facilitate the efficient operation of your communications department.
• Developing crisis messages and preparing tactics for rapid and critical response.
• Working confidently with journalists and online social media.
• Representing your institution effectively even in the most difficult interviews.
• Advanced writing skills, drafting polices and procedures

This course is offered by Global Horizon Training Center for those who hold high positions and aspire to achieve further excellence and innovation;

• Senior Public Relations Managers
• Communications Managers
• Agency Account Managers
• Government Communications Managers are also recommended.