Advanced Public Relations

Communications and PR are at the heart of the business performance. Modern methods, tools, and channels have greatly increased its power. This lively and challenging program is focused on developing skills and competence to practice effectively in today’s organizational environment. In this program you will learn how to:

• The range of activities and skills of PR and how they can benefit you
• The tools and techniques of effective PR practice
• To improve your planning and writing for a range of media
• To deliver successful events, visitor and VIP programs

• Examine the role of Communications/PR in the 21st Century Organisation
• Explore the range of communications techniques and tools available
• Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
• Learn how to write a clear PR/Communications brief
• Plan communications activity to meet client need
• Learn how to develop an electronic PR/Communications Centre
• Develop crisis media management techniques
• Develop media interview techniques
• Develop personal communications effectiveness

• Public Relations and Communications professionals
• Marketing managers and executives
• Corporate communications teams
• Event planners and organizers
• Media relations specialists
• Senior executives and managers looking to improve communication strategies
• Anyone interested in improving personal communication skills or understanding PR techniques