PR & Customer Service

Training Course: Public Relations and Media Skills


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Quick Inquiry
Discount Group Download Brochure (33)

RR5017

5 - 16 Jan 2020

Geneva (Switzerland)

Cost : 6750 €

Program Objectives:

By the end of the program, participants will be able to:

  • Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
  • Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.
  • Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.
  • Improve their awareness of the main media skills in Public Relations.

Program Outline:

Public Relations Concepts

  • Roles and Situations
  • Qualities for Successful Public Relations Staff

Public Relations and Communication

  • The Public Relations Officer as Communicator
  • Exchange of Messages
  • Models of Communication Process
  • Importance of Body Language in Public Relations

Public Relations Responsibilities

  • Corporate Image Identity and Reputation
  • Public and Community Oriented Activities Aimed at Internal and External Public

Public Relations and the Media

  • Relations with the Media
  • Preparing Press Kits
  • Preparing Press Releases
  • Conducting Press Conferences
  • Dealing with the Media
  • Building Good Relationships with the Media

 

Presentation Skills and Techniques in Public Relations

  • Preparation
  • Rehearsal
  • Presentation

Public Relations Written Skills

  • Editorial, Layout and Production Techniques
  • Writing Memos and Reports
  • Preparing Newsletters
  • Designing and Preparing Brochures

The Public Relations Promotional Role

  • Public Relations Role in Marketing and Advertising
  • Sponsorship and Promotions
  • Organizing Exhibitions
  • Media Coverage

 

PR & Customer Service

Training Course: Public Relations and Media Skills


Register Now
Quick Inquiry
Discount Group Download Brochure (33)

RR5017

5 - 16 Jan 2020

Geneva (Switzerland) -

Cost: 6750 €


  About Geneva

Thanks to its incomparable cultural and historical heritage as well as varied and splendid landscapes, Europe never disappoints! Geneva is no exception! If you want a relaxing vacation without putting your favorite activities aside, then you’ll love a trip to Geneva! Seductive for museum and art gallery lovers, or fans of shopping, lush parks, or even for night owls, it is a lovely destination with things to please all kinds of tourists, young or old. Its proximity to other European destinations will also help you combine your stay in Geneva with other tours.

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